Driving Bliss
I was cleaning out some old papers and stuff today and came across an old magazine article pulled from an early ’90s issue of Seventeen Magazine. The article had to do with taking care of your car. (Surprised I kept it? LOL).
Anyway, on the backside of the article is part of an ad for General Motors. It’s only half the ad and I can’t tell what the photo is supposed to be (it’s a faded black and white photo of either a truck or maybe even an older car. But there’s not enough for me to tell which is which. LOL). Anyway, in light of the current situation with General Motors, it was the words that I found interesting.
“I want a car that helps me exercise my right to pursue happiness.”
Our engineers are concerned with safety, reliability, fuel economy, corrosion protection, ease of maintenance and hundreds of other important things you definitely need. But they’re not the only things you want. That’s why our designers are on hand to make sure GM cars and trucks are also a pleasure. A freedom. An independence. A reason why the driving age comes before the voting age. It’s an attitude expressed throughout our new engines, road-handling features, audio systems, interiors and designs.
All of which means that buying a new General Motors car or truck will never be a compromise between driving bliss and driving boredom.
General Motors.
I’ve always been partial to GM cars (with Chrysler/Mopar having a spot in my heart too…dang them Duke boys) and the words of that ad really struck me. Especially now, with the fact that the Pontiac brand is no more. I really believe that GM did build cars that were a pleasure, both to own and to drive. My hope, as GM works it way through this bankruptcy, that it will emerge a smarter business and realize that their history of building quality, fun cars, is their greatest asset.

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